Ok so this post has been a long time coming, with instagram changing so much in 2018 the way we all use the platform naturally is going to change as well. There’s been lots of new bloggers pop onto the scene and some truly incredible breakthroughs made by some seasoned blogger pros. I wanted to put my thoughts to paper, to explain my thoughts on instagram, the way we’re all using it and how I use it as a blogger.
I’m hoping for this to be brutally honest and shed some light on the instagram game from a bloggers perspective. Firstly I’ll explain that I used to just have a personal instagram account that I had on private with just my friends and family, as my blog grew I decided to start using instagram as a marketing platform to spread the word about my blog, over the past few I’ve built up a following of nearly 10,000 people which is mad to me. I’ve definitely gone through phases with it where I’m either not bothered and won’t post for weeks or I’m posting 2/3 times a day, bribing my boyfriend with baked goods so he’ll stand in the street and take photos of me in the freezing cold. I wanted to put pen to paper - or fingers to keys, to share my thought process behind instagram, how I use it and how I’ve found a bit of peace with a platform thats gotten so much hate this year. I should say that I work in social media for a living, so I spend a lot of time reading and learning about how the platforms work and shockingly enough, algorithm isnt a dirty word to me.
Yes instagram bloggers can take things to the extreme and there have been cases of people being accused of photoshopping and overly editing photos but in my opinion isnt that what instagram was made for? It’s photos that are beautiful to you, that you’ve either taken or are in that you like and you want to share with the people who follow you. I like to look at photos like these the same way I view a film or a fashion ad campaign, it’s real life, but not really. It’s normal everyday life, with glitter on top. I can honestly say I’ve never sat in the bath with a 2 foot wide bouquet of roses overlooking the Swiss mountains, but I love the idea that someone out there does, or did! Instagram isnt fake, photos like these aren’t fake *minus the use of photoshop of course because someone actually had to do that to get that shot. Instagram to me is finding aspirational, beautiful snapshots of everyday life, it’s using your imagination. To think ok so we’re going on holiday to a beautiful country where there’s a massive Disney style castle right next to our hotel, why can’t you put on a princess worthy dress and pose in front of it, creating a fairytale? Whats so wrong with that? I promise you it’s very rare that you’ll find a beauty blogger who finished getting ready and her makeup just happened to have scattered like that across her dressing table and those roses? Just a coincidence they got in the shot. It’s all real life, thats her real makeup and her actual dressing table but the way they’re arranged and the roses and the lighting? Thats just the glitter thrown on top.
I’ve been doing a lot of reading on the power of the law of attraction and I think theres a lot to be said for “fake it till you make it” if thats the kind of life you aspire to have, then why not recreate the way you want things to be in your head? All that does it put yourself one step closer to where you want to be, do I want to be a morning person who runs 10k on the weekends and is permanently surrounded by flowers and puppies, Yes! Yes I do! and if creating beautiful photography puts me one step closer or at least helps me feel one step closer then what could be so wrong. I think the line stops when people forget that that’s not reality, or when people live their lives purely for instagram opportunities. It’s all in moderation, no one wakes up with peachy pink cheeks thick black lashes and a grey smokey eye but no ones calling me out for putting on makeup everyday? It’s the same thing, I think if people, bloggers, celebs whoever wants to pose and filter their photos then who are we to tell them its wrong?
When I hear articles and worst of all - other bloggers - calling each other out for being fake and being overly posed or filtered or edited I honestly think - so what! If that person gets joy out of creating their content and it’s not hurting anyone and we can all remember to take it with a pinch of salt then why not let instagram become what Pinterest and Tumblr have always been! Outlets for creativity and originality! The politics behind social media in my opinion really do not need to be as intense as they are. Short and sweet post but something I wanted to talk about as I’ve been seeing more and more negativity lately.